Microchip manufacturer Avid is urging veterinary staff, dog wardens and rescue centre staff to teach pet owners the importance of ensuring their microchip contact details are up-to-date.

Pet MicroChip Update Campaign - www.petchipupdate.com According to the company, the 24hr microchip database, PETtrac, regularly faces the problem ofinvalid owner contact details. The owners of stray pets cannot be contactedbecause the details recorded against the microchip have not beenupdated.

With this in mind, Avid is running a series of adverts in the press – both veterinary and for pet owners – but need your help to publicise this more widely.

Promotional materials are available to remind pet owners of the importance of keeping correct information on their pet’s microchip record. These include:

  • Posters and flyers for your surgery or public areas;
  • Stickers for booster cards and mailings to your clients;
  • Graphics banners for your website (see below and right).

As well as using the promotional materials, Avid is keen for vets to help the campaign reach the widest audience possible by writing articles in newsletters or local newspapers.

A spokesman said: “It all helps. The more people that we can reach with this campaign, the more chance there is that owners will update their details. After all this could mean the difference between them being reunited with their pet, or it being rehomed.”

For more information about the campaign or for promotional materials then please contact Avid on 0800 652 7 977 or visit www.petchipupdate.com

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