CVS has announced its loyalty scheme to help clients budget for their pets’ health care is celebrating reaching 150,000 members.
The corporate group’s Healthy Pet Club (HPC) – which, says CVS, was one of the first loyalty schemes to be launched in the UK veterinary sector – also aims to help its practices build regular, predictable revenue. The group hit its milestone when Mr and Mrs Amat, owners of a six-year-old black Labrador retriever called Otis, joined the scheme when they enrolled at the Cedar Vet Group in Ringwood, Hampshire.
According to CVS, Mr and Mrs Amat made the decision to join the HPC when Otis was diagnosed with early onset arthritis. They are looking forward to savings on services and treatment involved with the care plan for his condition, said the group, as well as on the vaccines, flea and worm treatment, which are inclusive with HPC membership.
Commercial and marketing director at CVS Barry Brackner said: “With the market for veterinary services so competitive, clients are looking for value and will soon move elsewhere if they don’t feel they are getting it. This makes a loyalty scheme increasingly a ‘must have‘ for practices and our Healthy Pet Club is certainly achieving its goals, both in terms of building revenue and improving the welfare of our clients’ pets.
“We are constantly developing what we offer through the scheme and seek regular feedback from clients and staff to ensure we are exceeding their expectations. We’ve recently added some new discounted drugs and also offer Lepto 4 vaccine for dogs, for instance.
“When your colleagues tell you the Healthy Pet Club works well for them, you know you’re doing something right, and reaching the 150,000 membership mark is something we’re very proud of. We have no intention of standing still and have exciting plans to take it forward this year.”
CVS said its 150,000 members makes the HPC the largest veterinary loyalty scheme in the UK.
For more information, visit CVS’ website.