PAW logoRegistration has opened for Avacta Animal Health’s pet allergy week (PAW) 2016.

Last year more than 500 practices took part in the initiative, which aims to help veterinary practices raise awareness of allergies in cats and dogs. This year’s event will run from 6-12 June.

More opportunities

Avacta head of marketing Joanne Soundy said: “We know there is still much more we can do to help raise awareness of allergy-related conditions among pet owners.

“It is important to create more opportunities for vets to examine pets whose owners may be unaware they are suffering and may benefit from an allergy test followed by recommendations for appropriate treatment and management.

“In its first year, more than 500 practices took part in the PAW initiative, which was an amazing result and demonstrates there is a real need for the campaign. With many of last year’s participants already making plans for the week, we’re expecting a significant increase in uptake this year.”

Display examplesPAW pack

Practices can sign up to receive a PAW pack containing promotional display materials to create a waiting room display, with the most creative display winning a prize.

In addition, and to support the promotion for those who register and receive a PAW pack, Avacta is providing discounted tests throughout June.

Ms Soundy said: “There is a wealth of client-facing information in the packs including a signs and symptoms poster, a strapline banner and a call to action banner, as well as literature and posters.

“The pack also includes a competition for the best PAW waiting room display – the practice that shows the best use of materials will win a prize.”

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