PAW logoRegistration has opened for Avacta Animal Health’s pet allergy week (PAW) 2016.

Last year more than 500 practices took part in the initiative, which aims to help veterinary practices raise awareness of allergies in cats and dogs. This year’s event will run from 6-12 June.

More opportunities

Avacta head of marketing Joanne Soundy said: “We know there is still much more we can do to help raise awareness of allergy-related conditions among pet owners.

“It is important to create more opportunities for vets to examine pets whose owners may be unaware they are suffering and may benefit from an allergy test followed by recommendations for appropriate treatment and management.

“In its first year, more than 500 practices took part in the PAW initiative, which was an amazing result and demonstrates there is a real need for the campaign. With many of last year’s participants already making plans for the week, we’re expecting a significant increase in uptake this year.”

Display examplesPAW pack

Practices can sign up to receive a PAW pack containing promotional display materials to create a waiting room display, with the most creative display winning a prize.

In addition, and to support the promotion for those who register and receive a PAW pack, Avacta is providing discounted tests throughout June.

Ms Soundy said: “There is a wealth of client-facing information in the packs including a signs and symptoms poster, a strapline banner and a call to action banner, as well as literature and posters.

“The pack also includes a competition for the best PAW waiting room display – the practice that shows the best use of materials will win a prize.”

For more information, visit

View your activity >

Leave a Reply

Be the First to Comment!

Notify of


related content

Study establishes gun dog breeds, such as retrievers, are straining their locomotor systems by carrying shot game back to their owners.

3 mins

Latest figures from The Kennel Club show brachycephalic breeds now occupy three of the UK’s top six pedigree registration positions.

2 mins

A memorial service for veterinary surgeon and former RCVS president Bob Michell will be held on Friday 10 March.

2 mins

West Midlands watering hole becomes 24-hour veterinary clinic in £1.3 million investment.

2 mins

The programme for the 2017 VET Festival has been announced, with more than 100 CPD lectures across 10 streams presented by international speakers.

6 mins

Leadership, innovation and culture change are the central themes in the RCVS' three-year strategic plan, which was published on 16 January.

6 mins