A twitter-based early warning system to alert vets and dog owners of cases of canine parvovirus will go live on November 1, 2012. The @parvoalert system will update followers on the geographic location of disease cases.

A twitter-based early warning system to alert vets and dog owners of cases of canine parvovirus (CPV) in their area is to go live on November 1, 2012.

@parvoalertLaunched by Virbac Animal Health, @parvoalert is a twitter feed that updates followers on the geographic location of cases of the disease using postcode details. 

The company is asking vets and owners learning of a case to tweet the first half of the postcode where it occurs to @parvoalert, which Virbac will then retweet. The service is free.

Additionally, when Virbac hears of a case, it will automatically provide practices in “at-risk” areas with a Parvo-Alert pack, which contains a range of support materials to help them alert dog owners to the disease and encourage their clients to get their dogs vaccinated and look out for signs of the CPV.

Virbac product manger Simon Boulton said: “One of the problems in tackling canine parvovirus is that little information is shared on the frequency and location of cases so, in some ways, it’s a hidden problem. 

He went on: “We hope @parvoalert will help to raise awareness of the fact that CPV continues to represent a significant threat to unvaccinated dogs.”

Once established, Virbac aims to build @parvoalert into a comprehensive web-based CPV resource, featuring background on the prevention and treatment of the disease, comment from veterinary experts and downloadable practice support materials.

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