Practices across the UK have seen an average 28% increase in parasitic treatment sales since adopting an automated text messaging reminder service, according to its providers.

Practices across the UK have seen an average 28% increase in parasitic treatment sales since adopting an automated text messaging reminder service, according to its providers.

The iRecallTM reminder service, delivered by Virtual Recall, distributes automated compliance-based reminders to owners via SMS text message or email and was originally trialled with Bayer Animal Health in more than 20 practices over five months during 2012.  

Vet practices using the service reported a 23% increase in repurchase levels of Bayer’s Advocate spot-on treatment, higher than the control practices trialled without the service.

Now with more than 150 practices benefiting from the fully automated service, both Bayer Animal Health and the St Francis Group have extended their offer of subsidised rates for practices wanting to use the iRecallTM reminder service.  

Liz Panter of Arun Veterinary Centre, who has installed iRecallTM at her Pulborough, West Sussex practice, said: “We’d had iRecallTM installed for around four months when we noticed more client enquiries about parasite treatment.

“The service has brought the practice communication into the modern age, yet still keeping the personalised touch that’s so special to our clients; we are able to fully customise what is sent out and when. It works in the background, using data from our existing PMS system and the install was simple and, more importantly, stress-free.

“We use iRecallTM to promote our entire parasitic treatment range, so we can ensure each client is catered for by their individual needs.”

The service has been developed by Virtual Recall, a veterinary-specific software development company founded by two vets.

The software, which processes data from a practice’s PMS database, enables staff to remain focused on pet care by removing the need for manual reminders, while sending personalised reminders automatically based on existing client transaction records.

For more information, visit www.virtualrecall.com to view a short overview video or telephone 0208 123 3965.


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