Practices will be able to offer customers increased support for their worming programmes in 2010, thanks to a SMART new campaign initiative from Merial.

Practices will be able to offer customers increased support for their worming programmes in 2010, thanks to a SMART new campaign initiative from Merial.  

The campaign is set to help guide owners simply through the targeted approach to worming, which many experts are now strongly advocating, claimed Eqvalan product manager Claire Edmunds.

She said: “We know that worming can be confusing for horse owners, so the new SMART approach is designed to help horse owners manage their worming programmes more easily, whilst also ensuring that wormers are used in a way that may help prevent the development of resistance.

“SMART worming is designed to encourage owners to Simply Monitor, Assess Risk and, if necessary, Treat with the most appropriate wormer.”

Following on from the success of previous campaigns, practices purchasing Eqvalan Duo during February and March can get four tubes free when they purchase 20. In addition, to kick start the SMART campaign for each order on the above offer, Merial will supply 20 free worm egg count (WEC) vouchers worth £10/€10 each (subject to availability).

For those practices with their own testing facilities, Merial is also offering promotional support to help encourage increased uptake and client buy-in.

Claire said: “As well as continuing with the successful free WEC campaign available for practices during February and March, owners will also have access to a personalised on-line planner, as well as text and email alerts.

“The campaign is being supported with new point of sale material and a prominent consumer advertising campaign. In addition we also have an extensive VN SQP CPD training programme planned for 2010.”

She concluded: “With the consensus of expert opinion on the future of worming firmly behind the use of targeted programmes incorporating WECs, there has never been a more important time to get closer to clients and help them with their worming strategies.”

If you would like further information, please contact your local territory manager or call the Merial Customer Support Centre on 0845 601 4236.

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