Microchip pet product specialist SureFlap will preview its new microchip-operated selective feeder at London Vet Show. The SureFeed Pet Feeder keeps food fresh and the kitchen free of smells and flies, the company claims.

Microchip pet product specialist SureFlap will be previewing the first two feeders from its new SureFeed product range at London Vet Show, Stand L32, on the November 21-22, 2013.
The SureFeed Pet FeederThe company, which already offers a range of award-winning microchip-operated pet doors, has designed a cat feeder that keeps food fresh and the kitchen free of smells and flies.
Suitable for wet and dry food, SureFeed is available in two models:

  • the SureFeed Pet Feeder, designed to keep food fresh
  • the SureFeed Microchip Pet Feeder, which also functions as a selective pet feeder that opens only when it identifies a cat with a registered microchip or RFID collar tag

The SureFeed Microchip Pet Feeder recognises a cat’s unique microchip number and when an authorised cat is present, the lid over the bowl slides back to reveal the food. Once the cat has left the feeder, the lid slides back. The SureFeed Pet Feeder features the same mechanism, but is triggered by any approaching pet.

Both products feature a unique bowl with an integrated seal that maintains contact with the lid when it is closed to keep food fresh.   
Dr Nick Hill, inventor of SureFeed and founder of SureFlap, said: “Many cats are fussy eaters and prefer to eat food when it is fresh, others are on special diets and this can be a problem in multi-pet households. Even in households where each cat is on the same diet, a ‘greedy’ cat, or even dog, can eat most of the food. This can result in one pet becoming overweight while the other starts to lose condition. The SureFeed product range has been designed to address all these issues.”
The SureFeed product range is the culmination of two years’ intensive development work and the feeders incorporate a number of features to maximise usability, such as the Microchip Pet Feeder’s side guards and lid which folds up to the rear, which shield the food from other pets while the authorised cat is eating.

  • To see these new products in action, visit stand L32 at London Vet Show.
  • SureFeed products will be available to order from early 2014.
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