Pet food manufacturer Royal Canin is launching an innovative summer campaign in a bid to help small animal practices further develop relationships with cat owners.

The Summer of the Cat campaign will run throughout July and August following popularity with practices last year.

The campaign aims to help practices boost volumes with an offer of £10.99 on 1.5kg bags from the VCN Neutered range as well as money off future purchases if bought from the same practice.

A free display package consisting of products, posters and a cardboard stand to display in the waiting room aims to deliver further profits.

Royal Canin is rewarding clients already using its diets, with the first 100 pet owners at every practice buying any bag of Royal Canin cat food during July and August getting the chance to feed a homeless cat in a rescue centre on Royal Canin food for a day.

Veterinary marketing manager Marianne Lomberg explained: “The RSPCA has reported an eight per cent increase in cats entering its rescue centres from 2010 to 2012 and the trend continues. We want to help by supporting local rescue centres across the UK and Ireland.

With every purchase of Royal Canin cat food during our Summer of the Cat campaign, practice customers can donate a day’s worth of Royal Canin cat food to a local rescue centre.”  

The campaign also promotes responsible cat ownership by giving flyers for clients to participating practices.

Clients can then register free at, which covers topics such as managing a cat’s weight and grooming. Royal Canin is also rewarding practices for the best Summer of the Cat display. Practices can send a photo of their waiting room display and they will receive a £10 high street voucher and be entered into the best display competition to win an additional £100 in high street vouchers.  

Marianne Lomberg added: “We know the best way to get cats and their owners to love our diets is to try them, because their quality, benefits for the cat’s health and great taste speak for themselves.

“Therefore, this year’s campaign aims to encourage cat owners to trial our products while also rewarding the loyalty of our existing customers and their practices by supporting rescue centres local to them.”  

For more information about Royal Canin and its summer promotion, contact a Royal Canin veterinary business manager.

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