Organisers of the annual Rabbit Awareness Week (RAW) initiative are calling on veterinary practices and the pet industry to “hop on board” its 2016 campaign.

"Buddies as bunnies" is the theme for this year's Rabbit Awareness Week.
“Buddies as bunnies” is the theme for this year’s Rabbit Awareness Week.

Taking place from 18 to 26 June, this year’s RAW aims to raise awareness of the importance of rabbit companionship, using “buddies for bunnies” as its theme.

Find a friend

Led by pet food manufacturer Burgess Pet Care alongside the RSPCA, Wood Green Animal Shelter, Rabbit Welfare Association and Fund, Panacur Rabbit, Blue Cross and the PDSA – RAW will highlight the sociality of the lagomorph, including the need to live with other friendly rabbits. Organisers, therefore, are encouraging owners of single rabbits to find a suitable friend for their pet, hopefully seeing an increase in rehomed rabbits from welfare centres.

According to organisers, 2015’s RAW reached an audience of more than one million owners and “put rabbit welfare firmly on the agenda”.

Fun week with serious aim

Burgess brand manager Rehana Kausar said: “RAW is a fun, educational week of activities and events with a serious aim, and is the only campaign of its kind.

“This year, we’d like to show how rabbits, like us, are social animals and need to live with another friendly rabbit to help keep them happy. We’re passionate about highlighting this issue to pet owners, and hope the veterinary and pet industries will give us a helping paw in the process.”

  • For more information, visit
  • You can also follow and contribute to RAW’s campaign on Twitter using the hashtag #BuddiesForBunnies.
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