Practices have been urged to back a national parasite awareness campaign, as figures show owners are still not familiar with the threat of lungworm.
Practices across the country have been urged to back a national parasite awareness campaign, as new figures show owners are still not familiar with the threat of lungworm.
In previous years, Bayer Animal Health has run its “Be Lungworm Aware” campaign throughout April, however, this year the drive has been moved forward to March.
In December 2012, the manufacturer commissioned a survey of 2,000 dog owners, to gauge public opinion on Angiostrongylus vasorum.
Half of owners said they did not believe their pet was at risk from the parasite, a third (33%) said they were unaware of the transmission route of the parasite and the vast majority (84%) were unaware of symptoms of canine infection.
This year Bayer is ramping up its awareness drive, with celebrity endorsements and an added pledge that “No More Dogs Need Die” from A. vasorum.
“Our aim with the ‘Be Lungworm Aware’ campaign is to drive pet owners to their vet practice, where they can then be informed of the danger of the parasite and educated about correct preventative treatment,” said Bayer group product manager Caroline Braidwood.
The company is urging practices to raise awareness of the campaign via Twitter by ending tweets with the hash tag “belungwormaware”, as well as following the manufacturer’s “jungleforpets” account. Bayer is also planning a mass tweet to take place in March to raise awareness across the social media site.
A range of supporting “Be Lungworm Aware” practice materials are also available, including leaflets, posters and a campaign DVD. Contact your Bayer territory manager for more details.