Showcasing its new Pro Plan 5 Point Promise trial campaign to customers, Nestlé Purina has seen thousands of dog owners over the past few months attending the Pro Plan Roadshows.
Showcasing its new Pro Plan 5 Point Promise trial campaign to customers, pet food manufacturer Nestlé Purina has seen thousands of dog owners over the past few months attending the Pro Plan Roadshows.
Hosted at parks and county fairs across the country, the roadshows saw around 800 dogs receive a free health check from Pro Plan‘s qualified vet nurse, while owners took the opportunity to chat with a team of experts about health and nutrition advice as well as ask any questions they had about their pet.
In total, the roadshows attracted more than 3,000 visitors.
The Pro Plan 5 Point Promise, which launched in March, is the new money back guarantee giving customers their money back if they are not satisfied that the product has fulfilled its five promises after a four week trial.
Pro Plan claims it is committed to developing advanced formulas based on breakthrough science and very high quality ingredients, and assures its customers that it will deliver the following 5 promises:
- proven results based on breakthrough science;
- great taste and enjoyment, due to high quality meat or fish as the main ingredient;
- the high digestibility of our carefully selected ingredients will help your dog absorb the correct amount of nutrients;
- to help your dog maintain robust health and boundless vitality due to more essential amino acids and functional nutrients; and
- Pro Plan contains specific Omega 6 & 3 fatty acids and extra micronutrients to help support skin and coat health.
Sophia Catton, brand manager for Pro Plan, said: “We’ve had very positive feedback from dog owners and especially around our 5 Point Promise trial campaign and look forward to further success in 2012.”
Visitors to the roadshows helped Pro Plan raise more than £10,000 for assistance dog charity, Canine Partners.
A spokesperson for the charity said: “We want to say a big thank you to Pro Plan […] We are not government funded and so donations are vital in helping us plan and train assistance dogs so that we can help more people with disabilities in the future.”
- Pro Plan is available from veterinary surgeries and specialist pet retailers.