Following its successful launch of Plerion, a chewable, flavoured wormer for dogs, Intervet Schering-Plough is driving owner awareness of the product by inviting them to “Primp Your Pooch” in its latest viral marketing campaign.

Following its successful launch of Plerion, a chewable, flavoured wormer for dogs, Intervet Schering-Plough is driving owner awareness of the product by inviting them to “Primp Your Pooch” in its latest viral marketing campaign.
 
Primped PoochEducating clients on worming has never been more fun – owners who visit www.plerion.co.uk and click on Primp Your Pooch can upload a photograph of their dog and then “primp” them by adding a variety of hairstyles and fashion accessories. Owners are then asked to drive votes for their primped pet in order to win £1,000 worth of luxury spa vouchers.
 
The launch of Primp Your Pooch follows the award-winning Plerion Showtime web campaign which featured a variety of singing and dancing dogs and achieved an average 1,500  hits a month on the Plerion micro site.
 
Sarah-Jane Minter
, marketing Manager at Intervet/Schering-Plough said: “We are always trying to create new and interesting ways to engage with pet owners and have found the web to be a useful platform to drive consumer awareness, as owners enjoy the interactive element that this format offers. The site takes an uninteresting topic and gives it interest to owners. The viral aspect is achieved through social media as consumers are able to share the website with friends via Facebook or email.”
 
As well as an extensive online advertising campaign the Primp Your Pooch campaign will be supported by in practice information. Speak to your local Intervet/Schering-Plough Veterinary Business Manager or phone the company’s Veterinary Support Group on 01908 685685 for further information.

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