UK vet practices are being urged to get involved with PetSmile Month to increase practice footfall and attract new clients inthe tough economic climate. The final deadline for registrations is August 17.

Pet Smile MonthPet Smile Month, which runs throughout September, is the world’s largest veterinary-led pet health campaign and requires practices to offer a free dental check to pets by appointment during the month.

The initiative aims to improve understanding of the importance of dental disease in dogs, cats and other pets and to encourage better dental care.

Over 1,500 UK practices have supported the campaign in recent years and some have reported increases of up to 10 per cent in dental treatments in the months following the campaign. High profile sponsors; Pedigree, Whiskas, Petosan, Genitrix and Logic are supporting this year’s Pet Smile Month.

Bob Partridge

There is no cost for participating and those practices which do will receive supplies of goody bags containing samples of Pedigree DentaStix or Whiskas DentaBits, together with information leaflets, competitions and other special offers, to give to clients with their free dental health check.

Bob Partridge, the organiser of Pet Smile Month, is working with the sponsors on a major local radio publicity campaign at the end of August to raise awareness of Pet Smile Month and encourage pet owners to contact their local participating practice. Full details of how to get involved are available at or by calling 08714 242 526.

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