A campaign launched by Dogs Trust to encourage microchipping compliance has been given a boost, with all 255 CVS practices signing up.

Following consultations with the British Veterinary Association, the British Small Animal Veterinary Association and the Society of Practising Veterinary Surgeons, the charity is looking to drive up compliance levels in advance of the law that comes into force on April 6, 2016.

It is asking practices to offer free microchipping to clients using their own stock of chips and their preferred microchip provider (as long as it is a registered member of the Microchip Trade Association).
The practice can then invoice Dogs Trust at a rate of £5 (+VAT) per dog chipped.

CVS’ marketing and commercial director Barry Brackner said: “Encouraging responsible pet ownership is very important to us and our staff know from hard experience the difference a microchip can make when an animal goes missing or meets with an accident.

“We already work closely with Dogs Trust in many areas and are delighted to support this latest initiative to increase rates of microchipping.”

Campaign manager at Dogs Trust Elvira Meucci-Lyons said: “Dogs Trust believes the change in represents an important step forward for dog welfare, and will help to reunite lost dogs with their owners and thereby reduce the numbers of dogs destroyed in English pounds.”

For more information about the campaign, visit Dogs Trust’s website.

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