Pfizer Animal Health has unveiled a brand new website that aims to make it easier for horse owners to understand and follow the most up-to-date principles of sustainable worm control.

Pfizer Animal Health has unveiled a brand new website that aims to make it easier for horse owners to understand and follow the most up-to-date principles of sustainable worm control.

Based on Pfizer’s popular “Manage, Test, Plan, Dose” campaign, the new website takes all the confusion out of equine worm control with clear, logical and easy-to-understand guidance and advice.

Pfizer launches website on worm control for horse owners.The four main sections use a combination of diagrams and text to explain:

  • how and why it’s so important to manage the worm challenge on the pasture;
  • the role of faecal worm egg counts (FWECs);
  • how history and management play a part in planning the best worm control programme; and
  • how to choose and use the right wormer at the right time of year.

There is an interactive and educational parasites page that shows the parasites that can affect the health of your horse, demonstrated by click through buttons on parts of the horse’s anatomy that reveal details about the appearance of each particular parasite, their lifecycle and the symptoms they can cause.

In addition there is a FAQ section that provides no-nonsense answers to some of the most commonly asked questions about worm control.

Paul Blanc, Pfizer’s equine brand manager, said: “In developing our new website we have listened carefully to what horse owners really want and need to know. The result is a source of plain-speaking, unbiased facts and advice, providing horse owners with the most current thinking on sustainable worm control in a format they can really identify with.”

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