January is a popular time to become more weight conscious, but people should also be looking closely at their dog feeding habits too, as obesity levels in the pet population have escalated.
January is a popular time to become more weight conscious after consuming rich food over the festive season. But people should also be looking closely at their dog feeding habits too, as obesity levels in the pet population have escalated over the last few years.
Overfeeding of inappropriate high calorie foods and lack of exercise are the main reasons for obesity in cats and dogs.
Recent market research [Source: Europe Habits and Preferences Study] has shown that 76 per cent of UK dog owners feed their pet treats. Snacks represent 33 per cent of total market value in the dog food segment but Hill’s has identified that 84 per cent of pet owners want their pet’s snack to be healthy and 67 per cent want the snack to meet a specific need [Sources: Euromonitor (May 2009) and Attitude & Usage Study (May 2008)]. Unfortunately, many pet snacks and table scraps are high in salt, sugar and fat and overfeeding can unbalance a nutritionally balanced diet provided by the main meal, as well as being a major cause of obesity.
Adrian Pratt, veterinary affairs manager at Hill’s, said: “Owners like to treat their pets to snacks as it helps cement their close bond but they are also aware that feeding unhealthy food is a bad idea. We believe that responsible snacking is the way forward and to that end have launched Science Plan Snacks. The range is not only low in calories and made with all the optimal nutrition principles that guides the formulation of Science Plan main meal but also features on-pack guidelines to indicate the number of snacks that can be given per day.”
According to the company, the Science Plan Snacks range offers products across five areas of functionality which will prove highly motivating for clients: light, immunity support, healthy mobility, oral care and skin & coat. There are adult variants across the range and puppy variants in immunity support and skin & coat. Not only are the treats healthy but critically important, they also out perform other mainstream biscuit treats in taste tests, being up to 79 per cent preferred, so owners still see evidence of visible enjoyment when feeding their pet.
Benefiting from advances in Hill’s taste technology and nutritional know-how, Science PlanTM Snacks offer fatty acid ratios and blends to support healthy mobility and patented fibre technology in the oral product, with controlled levels of calcium and salt. The resealable bag maintains freshness and the high impact premium black packaging provides great stand out on shelf.
For further information contact your Hill’s territory manager or Hill’s customer service on 0800 282438.