Owners across the UK will be encouraged to seek expert advice on preventing disease in their pets as part of the National Office of Animal Health (NOAH) “I love my pet” campaign.

Owners across the UK will be encouraged to seek expert advice on preventing disease in their pets as part of the National Office of Animal Health (NOAH) “I love my pet” campaign.

pet and ownerThe campaign launches later this month and follows extensive NOAH research during 2007 and 2011 that examined attitudes towards preventive health care in pet owners, comparing those who routinely prevented disease (preventers) with those who did not (non-preventers).
 
Using the data, NOAH plans to harness the love pet owners feel for their animals to remind them of the vital importance of preventive health care.

The campaign will be supported by social media activity, which aims to drive ongoing conversation and engagement with the campaign and direct pet owners to its pet owner website.

The website will provide independent, unbranded advice and promote the value of owners seeking expert advice from their veterinary surgeon, pet care specialist or pharmacist.

The campaign will be built around a specially created seasonal health care calendar with tips, advice and activity ideas for pet owners and their animals. This will be available to download from the site or on request, in poster form.

To engage pet owners on an emotional level and bring them deeper into the campaign, NOAH has partnered with pet lover and craft expert Amy Fleuriot, to create a series of one-off craft ideas and templates that owners can download from the website and make for their pets as gifts.
 
“Our latest campaign is all about recognising that we know that UK pet owners love their animals and using this to encourage them to take steps to prevent illness, rather than just seeking expert advice when their pets are sick,” says NOAH Chief Executive, Philip Sketchley.

NOAH campaign“We’ll be offering pet owners a plethora of expert hints and tips on the Pet Health Info website, to help them take better care of their pets, and to get them seeking expert advice. We warmly invite all vets and pet care specialists to get behind the campaign and help spread the message – it could bring more pet owners through your door.”

“Since the site was first set up with the backing of the veterinary profession and other animal welfare organisations, more than 47,000 visits have been made by people following links from other websites, many from practices that use our information to back up what they have told their clients during a visit. This new campaign will help give even more support to their expert advice.”

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