National dog welfare charity Dogs Trust has found homes for an incredible 25 canine residents in the past six months through the power of social networking sites, such as Facebook and Twitter.

National dog welfare charity Dogs Trust has found homes for an incredible 25 canine residents in the past six months through the power of social networking sites, such as Facebook and Twitter.
 
Dogs Trust launched its new website early in 2010 and, with over 100,000 Facebook fans and almost 15,000 Twitter followers, using social networks to further showcase specific dogs was an obvious step.
 
Bouncer, a doggy  resident of Dogs Trust Kenilworth who is in need of a homeThe charity’s digital marketing manager Jacqui O’Beirne said: “The main aim of our online activity is to raise awareness of Dogs Trust. Our fans and followers are a very active bunch online and as they are all dog lovers it made sense to promote our rehoming appeals on our social networking sites as well as through traditional media.”
 
Specific members of staff at each of the charity’s 17 rehoming centres are responsible for taking video and photos of the dogs, which are then posted, and linked to, across all networks to ensure as many people as possible see the dogs featured.
 
Jacqui said: “Just a couple of weeks ago a gorgeous German Shepherd called Jake was rehomed from our Salisbury rehoming centre following a video appeal we posted on YouTube. It was viewed 359 times and the link on Facebook received 328 “likes”, as well as 144 comments.
 
“Social media is a brilliant way of reaching new people, and video is especially valuable as it enables us to show off our dogs wonderful characters.”
 
Dogs Trust adds new appeals on a daily basis, including a a video of Bouncer, a doggy resident of Dogs Trust Kenilworth [pictured] who is in need of a home.
 
Interested in giving a loving home to a Dogs Trust dog? Visit the charity’s website to find their nearest rehoming centre, or call the charity on 020 7837 0006.
 
Alternatively, visit one of Dogs Trust’s social network pages:

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