Genitrix has completed its suite of Dentagen health products with the launch of a new toothpaste, which it claims is unique in its ability to both clean teeth and inhibit the formation of plaque.

Genitrix has completed its suite of Dentagen health products with the launch of a new toothpaste, which it claims is unique in its ability to both clean teeth and inhibit the formation of plaque.
 
Dentagen toothpaste is based on RF2, a plant extract clinically proven to inhibit the formation of dental biofilm or plaqueAccording to the company, the Dentagen range is the only veterinary dental system to combine a procedure carried out in practice with a variety of aftercare regimes to ensure owner compliance.
 
The Dentagen toothpaste is based on RF2, a plant extract that is clinically proven to inhibit the formation of dental biofilm or plaque. It has been formulated to a dentrifrice abrasivity (RDA) index of 34 to ensure that it removes plaque while causing no damage to the enamel layer of the teeth. The toothpaste is packaged with a free finger-brush and costs £5.50 for a 70g tube.
 
Genitrix marketing director Rob Watkins said: “Brushing has long been recognised as the ‘gold standard’ when it comes to dental health care so we felt it was important for the Dentagen range to include this option. Regular brushing makes a significant contribution to the maintenance of oral health and the RF2 in the Dentagen toothpaste actually suppresses plaque formation between brushing which is a further benefit. It sets a new efficacy standard for pet toothpaste.”

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