A comprehensive range of support material to help educate owners on pet ear health has been launched by Dechra Veterinary Products as part of the company’s “It’s Time to Change” campaign.

A comprehensive range of support material to help educate owners on pet ear health has been launched by Dechra Veterinary Products.
Dechra's new support material.
The information is available to support vets and vet nurses as part of Dechra’s “It’s Time to Change” campaign, which currently focuses on otitis externa.

Larry King, senior brand manager at Dechra Veterinary Products, said: “This extensive range of new material will help veterinary professionals raise client awareness of ear infections and also help owners understand why ear health is important.

“The information available includes a leaflet for owners on how to treat their pet’s ear infection as well as a guide to effective ear cleaning, which is also available as a video for practice and client use.”

Videos entitled “How to clean your dog’s ears” and “How to clean your cat’s ears” are available to view on Dechra’s website.

According to the company, the “It’s Time to Change” campaign offers best practice guidelines and information on ear disease in cats and dogs. It provides assistance in helping to diagnose the organisms associated with infection, support in choosing the correct approach to control as well as help in educating owners to apply and use treatments correctly.

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