If you sometimes struggle to get the message of SMART worming across to clients and customers, two new promotional items from Merial Animal Health will help.

If you sometimes struggle to get the message of SMART worming across to clients and customers, two new promotional items from Merial Animal Health will help.

A selection of Merial's point of sale material“Equine Worming: Fact or Fiction” is a handy gatefold leaflet that will stack neatly in a holder by the till. It presents simple facts and dispels common myths around worming, with easy to understand language and diagrams. Covering topics such as the importance of pasture management, the simplicity of a strategic approach to worming and a discussion on the development of resistance, worming is presented in a clear, concise and simple way.

“Take a Stand against Wormer Resistance” is a flipchart that provides more in-depth information to help SQPs educate customers about anthelmintic resistance and the associated concept of refugia. This complex subject is clearly explained and methods of tackling resistance are discussed, to help you educate your clients about resistance.

These two new promotional items have been added to Merial Animal Health’s extensive range of point of sale and educational material. With shelf edges, balloons and wobblers to guide customers towards advice, and badges, leaflets and flow charts to help customers discover which method of worming to adopt, the range will help demystify worming.

All of these materials are available for your store or veterinary surgery, to help educate horse owners on aspects of parasite control that are usually seen as complicated and difficult to understand.

 

  • To find out the full range of materials available and order your copies contact your Merial territory manager or call the Merial customer support sentre on 0845 601 4236.
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