A pheromone to help with feline aggression and fighting in multi-cat households has been launched by Ceva Animal Health.
A survey conducted by the company’s existing pheromone brand Feliway found 44% of cat households had more than one cat, with nearly a third of those questioned having stated they had experienced fighting and aggression between pets in the household.
To combat the problem, Ceva has created Feliway Friends – a synthetic copy of the cat appeasing pheromone naturally produced by nursing queens to support their kittens after birth.
Feliway Friends is the only cat pheromone clinically proven to help reduce tensions and conflicts in households with more than one cat, or after introducing a new cat or kitten into a home.
This pheromone helps cats feel safe and secure, and maintains a harmonious bond between them.
The product is available as a diffuser and refill, lasts for up to 30 days, covers an area of up to 70m2 and can be used alongside Feliway.
Feliway product manager Claire Russell said: “Inter-cat aggression is a major problem in multi-cat households, with many cats experiencing stress in the home due to sharing resources.
“Feliway Friends is a great support to encourage harmony. By introducing the cat appeasing pheromone and educating owners on resource management and how to create a cat friendly home, we can significantly improve feline relationships in our UK multi-cat homes.’’
To support the launch of Feliway Friends, Ceva has produced a range of marketing material, including a pet owner leaflet and poster.
Practices can also request an online toolkit, which includes images, website content, social media assets and articles to help educate clients facing aggression between household cats.
- For more information, visit www.feliway.com/uk