Lancashire-based Pet food manufacturer Pets Choice has strengthened its rapidly expanding team with the appointment of Vic Azam as national account manager.

National account manager, Vic Azam

According to the company, Mr Azam’s appointment comes at “an exciting time”, as increased demand continues to drive its growth plans.
Mr Azam, who has previous experience working within Armitage Pet Care said: “As I have worked in the industry for some time I have been aware of Pets Choice and its fantastic reputation in the market. It is an incredibly forward-thinking business and I am excited to work with the team to deliver a unique proposition and unrivalled service for our retail partners.”
Vic will be charged with managing and progressing key retail partnerships to aid business growth ahead of the company’s move to new state-of-the-art facilities later in the year.
Pets Choice work with all major grocery retailers and Vic will look to enhance these existing relationships as well as exploring some new and exciting routes to market.
Pets Choice CEO Tony Raeburn said: “We are delighted to welcome Vic to the team. His wealth of experience and enthusiasm for the pet food industry will be instrumental in building our business.”
For further information on Pets Choice, visit

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