Petplan, the UK’s largest pet insurance provider, has launched a new look policy range to give pet owners more comprehensive cover and make it easier for them to understand the types of cover available.

Petplan, the UK’s largest pet insurance provider, has launched a new look policy range to give pet owners more comprehensive cover and make it easier for them to understand the types of cover available.

Simon Masding, Petplan’s head of sales and partnerships claims the refreshed policies will not only benefit the pet and their owner but the changes will also allow veterinary staff to explain the policies with a lot more clarity.

Simon Masding, Petplan’s Head of Sales and Partnerships, launches Petplan’s refreshed policies with Zeta Frasca, practice owner and vet at Kitten to Cat in Richmond London.Mr Masding said: “Since Petplan started 35 years ago the pet insurance market and vet industry has changed significantly, especially in the last few years. There are now over 250 policies in the market with varying benefits and levels of cover, which often confuses customers to a point where they think they’re getting lifetime cover but they’re instead trapped with a restrictive policy.

“The veterinary industry is also continually changing with advances in new technology and better diagnostics allowing the industry to save and treat more pets which means our policies need to evolve with them.”

To better understand these changing market dynamics, Petplan held focus groups with veterinary staff from across the UK and undertook extensive research with charities, breeders, customers and non-customers.

The feedback showed that despite having the most comprehensive policies in the market, it was important for Petplan to more clearly communicate their range of policies to shift away from the confusion created by other brands and meet the changing demands of the vet industry and pet owners better.

This has led to the specialist insurance provider simplifying their policy range, adding and increasing each policy’s benefits, making a 12 month policy available for practices to offer and developing easy to understand policy names.

Petplan’s new look policies for both cats and dogs are:

  • Petplan Ultimate – Petplan’s most comprehensive Covered for Life® plan with exclusive additional benefits and up to £12,000 vet fee cover. Maximum protection for maximum reassurance.
  • Petplan Classic – Petplan’s most popular plan providing comprehensive Covered for Life® pet insurance for accidents and chronic illnesses. The original Covered for Life® policy.
  • Petplan Essential – providing high quality 12-month cover for accidents and illness. Petplan quality at an affordable price.

In terms of the new benefits for each policy, pet owners now have greater flexibility with the Petplan Essential and Petplan Classic policies allowing them to add optional death cover, and Petplan Classic policy holders will also be able to choose between £4,000 and £7,000 worth of veterinary fee cover.

Petplan Ultimate has significantly increased cover limits across the policy including complementary treatment and loss by theft or illness – as well as extra benefits such as a pet owner support pack, a Pet Bereavement Helpline provided by Blue Cross and access to the Petplan legal helpline.

Zeta Frasca, practice owner and vet at Kitten to Cat in Richmond London, said: “These changes will not only make it clearer for the pet owner but it will also make it a lot easier for us as an industry to explain pet insurance to our clients, which is really important.”

For more information about Petplan’s new look policies visit www.petplan.co.uk, call their dedicated Vetline on 0800 3168 8900 or talk to your Petplan business developer.

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