MSD Animal Health has created a new sales and marketing team of equine specialist and is investing in new products and developing its business support package, focusing on developing its partnerships with equine vets.
MSD Animal Health is giving new focus to the equine sector by creating a new sales and marketing team of equine specialists globally.
The UK’s expert team, led by Peter Young, will focus on developing the portfolio of MSD’s equine range.
MSD is investing in new products and developing its business support package, focusing on developing its partnerships with equine vets. The support package will include:
- the launch of MSD Equine Today, a newsletter for equine vets
- Equine Speak – an online educational resource focusing on equine health issues, for vets to use with their clients
- the launch of the new Chameleon – a digital design and communication service for vets, offering compliance support using the best technology available in the industry
These additional resources will be added to the existing services which includes UK Vets Online website builder, Respcheck – the diagnostics service offering through the Animal Health Trust – and the Vaccine Amnesty pack.
Mr Young said: “Creating a specialist equine team is just the first step in our commitment to driving business in the equine sector. It will give us the focus necessary to help equine vets develop their practices, offering a wide range of products and support services.
“Our next step is to help improve horse care and raise the levels of vaccination which currently exists at around just 50%; encouraging a greater focus on preventative health care for horses.”
- MSD’s new sales and marketing team is already in place and the new marketing support services will be rolled out from the end of March 2013.