Corporate communications and B-to-B agency Munier-BBN has created a new brand identity for the global launch of Intervet/Schering-Plough Animal Health’s Nobivac range of small animal vaccines.

Corporate communications and B-to-B agency Munier-BBN has created a new brand identity for the global launch of Intervet/Schering-Plough Animal Health’s Nobivac range of small animal vaccines.

The agency has previously worked on several brands belonging to the company’s bovine, canine and equine business units.
 
Stéphane Munier, president of Munier-BBN said: “We created a totally new brand identity that could be applied to all contact points. The chosen ‘Strong Bonds’ concept was applied to a range of tools and services aimed at veterinarians. We wanted vets to identify Nobivac as the brand that truly understands the emotional bond between pet owners and their animals. Hence the brand tagline: Essential protection for essential bonds.”

Karin Jager, global marketing director, canine vaccines and equine, said: “One of our challenges consisted of the harmonisation of the existing portfolio in small animal vaccines. The project included the development and deployment in more than one hundred countries of a single powerful global brand dedicated to small animal vaccines.”

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