Ceva Animal Health is launching a national TV advertising campaign to highlight the benefits of the UK’s leading veterinary behaviour product among cat owners.
Featuring the “Feliway” purple cat playing happily in the home with its family, the 30-second advertisement will have three interchangeable voiceover options to raise awareness of common feline behaviours:
- scratching and spraying furniture
- loss of appetite
- lack of interaction with the family
The campaign, which has the strapline “Happy Together”, will target ABC1 women and will be aired across ITV (London, south-east and midlands), Channel 4 (London, south and midlands), ITV3, More4 and Film4 from April 4, 2014.
For further information, contact your local Ceva territory manager or contact 01494 781510.