Elanco Animal Health, supplier of Milbemax, has launched a television campaign to educate pet owners about the importance and ease of worming.
The advert appeared as pre-roll to video content on a number of websites as of the end of August, and will broadcast on mainstream television channels from mid-September.
Viewers watching the advertisement on-demand will be able to click through to campaign-specific pages on Elanco’s WormPatrol website where they can engage with tools including the worm risk checker, worming reminders and find-a-vet function.
The campaign is supported by a range of educational marketing materials available to Milbemax customers from the vet section of the WormPatrol website or from their local Elanco territory manager.
The materials include a video to embed in practice websites and to use on social media, a subtitled version of the video for waiting rooms, and a range of pet owner worm education materials. Elanco can also help practices promote their services via SMS text broadcasts to clients.
Matthew Rowe, marketing manager at Elanco Animal Health, said: “Elanco is committed to encouraging responsible pet ownership. The new Milbemax campaign will educate pet owners about the importance and ease of regular worming.”