Despite missing out on being awarded best stand by congress organisers, Merial’s unique offering definitely caught the imagination of BSAVA delegates.
The eye-catching stand, which focused on two new pet friendly products – Broadline for cats and NexGard for dogs – received the “Delegates Choice Stand Award“, as voted for by visitors to BSAVA Congress 2014.
The stand, which was designed around the theme of “the things pets love”, included a huge chewed slipper, a giant cat scratching post and a luxuriously large cat bed.
Also causing a stir was an “intriguing” human/animal performer, who interacted with visitors to the stand while a team of territory managers were on hand to provide comprehensive product information.
To add to the experience Merial provided the immensely popular NexGard Sweetshop, the Broadline Bar and a VIP experience, which included a cinema and Social “Foto Bar” – complete with a dressing up box to make sure delegates looked their best.
Christine Male, tactical marketing manager at Merial said: “Our aim was to create something really different to capture the delegates imagination – winning the delegates favourite stand award was really exciting.”