Following the success of the first Back on Track initiative, which allows horse owners to obtain a primary vaccination against equine influenza at a discounted rate, Merial Animal Health has announced that it will be running it again in 2010.
Following the success of the first Back on Track initiative, Merial Animal Health has announced that it will be running it again this year.
The scheme allows horse owners who have let their equine influenza (EI) vaccination compliance slip, or who have an unvaccinated horse, to obtain a primary vaccination course of Proteqflu at a discounted rate.
The company claims that last year’s initiative was an overwhelming success with some practices recruiting more than 100 horse owners on to the scheme.
Merial’s Emma Batson explained: “It is estimated that nearly two thirds of the UK horse population is either unvaccinated or their owners have not kept up-to-date with annual boosters.”
One practice that will be participating this year is Midlands and South West veterinary group B&W Equine. In 2009, which saw more than 100 horse owners take up the promotion.
B&W Vet Chris Shepherd said: “Like any business we need to communicate with our customer base and this scheme gave us the opportunity to talk about EI and the benefits of vaccination compliance. Of course there is a financial benefit but the goodwill it has created with our clients is worth far more.
“Many horse owners are simply not aware of all the facts when it comes to EI and didn’t feel vaccination was always necessary. For us it was chance to educate and inform, advice which many of our clients appreciated.”
Practices can run the scheme in any month between June and December 2010. For further information, contact your Merial territory manager or call the Merial customer support centre on 0845 601 4236.