To help simplify the SMART worming message this year, Merial Animal Health has introduced SMART Rules: four simple rules to help horse owners plan an effective worming programme for the year ahead.
To help simplify the SMART worming message this year, Eqvalan and Eqvalan Duo manufacturer Merial Animal Health has introduced four simple SMART Rules.
SMART = Simply Monitor, Assess the Risk, Treat accordingly
Dr Emma Batson from Merial said: “We think the worming message can still be lost in translation so we have highlighted four simple rules for horse owners to help them plan an effective worming programme for 2012.”
- TREAT FOR WORM THREATS AS THEY ARISE
SMART owners know that targeted worming is the most effective worming.
For example, in spring there is a possible threat from tapeworms; so, treat for tapeworm in the spring and then monitor the roundworm population with the use of Worm Egg Counts (WECs) every 8-10 weeks to help you anticipate your horse’s needs, and avoid unnecessary treatment.
This is the SMART way to minimise development of worm resistance.
- DON’T AIM TO KILL ALL WORMS
One of the most important ways to tackle the threat of resistance is to aim for control of worm populations rather than eradication. Keep a population of worms in ‘refugia’ – these pose little threat in small numbers but act to dilute the threat of treatment resistant worms, slowing down the spread of wormer resistance.
- TREAT EVERY HORSE AS AN INDIVIDUAL
Treating all horses with the same dose of wormer at the same time could mean that some horses are treated unnecessarily and some inadequately. It is estimated that 20% of horses in a group carry 80% of the worm burden so targeted individual treatments based on individual bodyweight will maximise dosing efficacy.
- RESERVE TREATMENT FOR ENCYSTED SMALL REDWORM FOR THE WINTER
The only time of year you need to treat for encysted small redworm is winter – treating throughout the year is unnecessary and can be costly.
To accompany Merial’s new “SMART Rules” message there is a full range of newly designed consumer advertising to drive horse owners to seek advice from vets and SQPs. The adverts will appear seasonally to drive home the message, and new consumer education and information leaflets are available for you to distribute.
Once again this year the Free Worm Egg Count offer is back by popular demand. Retailers and vets purchasing 20 tubes of Eqvalan Duo during February and March will receive four tubes free, PLUS 20 free WEC vouchers.
- For further details contact your local area manager or call the Merial customer support centre on 0845 601 4236.
- To find out more about SMART worming for your customers visit www.smartworming.co.uk