The NOAH Code of Practice Committee has found Merial Animal Health in breach of a code relating to product promotion.

The NOAH Code of Practice Committee has found Merial Animal Health in breach of a code relating to product promotion.

The finding related to the literature promoting IVOMEC SUPER, in that incorrect data was contained in the table on the brochure’s third page, which maintained that Closantel injection was effective against flukes aged nine weeks or older.

In fact, at the time the undated brochure was distributed, Closantel was effective against flukes aged seven weeks or older.

The respondent did not seek to dispute the facts alleged and had relied upon an out-of-date detailer.

The committee, chaired by Guy Tritton, emphasised the need for members to ensure, when giving comparative data in promotions, that up-to-date data was used. The SPC of any authorised product can be viewed on the VMD’s website.

According to a NOAH statement, while the committee in no way absolves the respondent for a breach of the code, it commends Merial Animal Health for taking corrective action within two days of notification by the complainant.

Full details of the code and rulings are available on the NOAH website at www.noah.co.uk/code

 

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