Merial has launched a multi-channel “Be Tick Aware” campaign to raise awareness of ticks and tick-borne diseases amongst vets, pharmacists and SQPs, and to educate pet owners on the importance of regular treatment.
Merial has launched its multi-channel “Be Tick Aware” campaign to raise awareness of ticks and tick-borne diseases amongst vets, pharmacists and SQPs, and to educate pet owners on the importance of regular tick treatment.
The campaign will include a fully integrated PR and advertising campaign in veterinary and pharmaceutical titles, digital activity – such as social media presence and e-newsletters – as well as educational materials aimed at both consumers and professionals, including posters, leaflets and badges that can be displayed in-store and in vet practices.
Merial is also working closely with BADA-UK (Borreliosis and Associated Disease Awareness), the UK based charity that raises awareness of ticks and tick-borne diseases, and social media forum Pet Net.
Roddy Webster, head of Pets UK and Ireland from Merial said: “Ticks and tick-borne diseases are an increasing threat, and their numbers in the UK are rising. Ticks are considered to be second only to mosquitoes as vectors of infectious diseases around the world. Disease-transmitting ticks can be found anywhere – gardens, forests, parks and even beaches.
“This campaign is designed to encourage vets, pharmacists and SQPs to educate their clients and customers about ticks, the dangers of tick-borne disease and the importance of regular tick prevention. We’re extremely excited about this campaign and we’re looking forward to seeing the effects.”
The Be Tick Aware campaign kicked off at the end of March 2013 and will run through to May.
- The company’s aim is to enhance its status as thought leaders in this area, and ultimately drive sales of its tick prevention products Frontline Combo, Frontline Spot On and Certifect.