Specialist veterinary marketing company Vets Practice Growth UK has been bought by digital marketing agency Attercopia.
Attercopia founder Steve Harvey-Franklin said: “We’re really impressed with the way Growth UK understands the veterinary market and helps its clients to grow.
“The team has a real mission to help independent vets to thrive, using great marketing and business growth activities. As the veterinary market continues to consolidate and the corporates gain market share, better marketing skills will become even more critical for all practices.”
He said: “There is a direct correlation between a practice’s online marketing abilities and its ability to win new clients.
“The problem is Google and Facebook are constantly changing the game. Becoming part of Attercopia gives Growth UK an immediate new skill set in many marketing areas, especially digital marketing.”
Attercopia intends to maintain Growth UK as a separate operating unit and is looking to grow the business. It will immediately relaunch the company’s search engine optimisation offerings, using its experienced in-house team.
Future service launches in the months ahead will include public relations, branding, design and e-commerce.