A new mobile phone ringtone that features a cat purring and miaowinghas just been released by Cats Protection in a bid to raise vital fundsto help the thousands of unwanted and abandoned cats across the UK.

The ringtone, which was originally a recording made by an employee of the charity of their own pet, has been the trademark on hold music for callers to the charity ever since. However, frequent requests from callers for the recording prompted the release of the ringtone.

Cats Protection logo James Blake, communications manager for the charity said: “Our supporters really enjoy listening to our hold music and offering it as a ringtone gives them a chance to have it wherever they go.

“It has proved to be a fun way for people to help the cats in our care and it will hopefully have a bit of a viral effect we are hoping people will recommend it to their cat loving friends and families.”

To download the ringtone, text KITTEN to 88222 at a cost of £3 (2 x £1.50 SMS messages) plus one text at service providers standard rate – of which approximately £2 will go towards helping cats in the charity’s care.

The release of the ringtone follows Cats Protection’s recent venture into the telecommunications industry when, in December 2008, it launched its own directory enquiries service, 118 515, which donates 9p from every enquiry made to helping cats in need.

The 118 515 line can give callers the contact details of any person or business and is available 24 hours a day, 7 days a week.

To find out more about the work of Cats Protection, please call the charity’s national helpline on 08702 099 099 or visit www.cats.org.uk .

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