With blowfly season becoming more unpredictable, and reported to be lasting longer and starting earlier than ever before, a new campaign is warning flock managers about the risk of gambling with treatment.
The “Don’t Play the Blowfly Lottery” campaign, developed by Elanco Animal Health, has been launched to raise awareness of the risks and potential consequences of inadequate or poorly timed treatment.
As part of the campaign, unique video content will be developed to illustrate the devastation that blowfly strike can cause. This will run alongside a dedicated advertising campaign, offering the chance to enter a competition to win a Suzuki KingQuad 400 quad bike and work wear worth more than £5,500.
The video is available to watch on the Farm Animal Health YouTube channel.
Katherine Openshaw, Elanco’s ruminant marketing manager, said: “We wanted to develop a campaign that communicated the serious risk that many sheep farmers take each season, and the consequences of not using a preventative treatment product early.”
Fly strike can be prevented through the use of preventative treatment products. Using an Insect Growth Regulator (IGR) with FleeceBind technology offers protection against fly strike.
- For more information and to enter the FleeceBind Lottery competition, visit www.farmanimalhealth.co.uk.