Bob Martin is launching Felight, a brand new lightweight cat litter product featuring a “unique Stayfresh system”. The product will go on sale early 2013, following an exclusive in Tesco’s from November 2012.

Bob Martin is launching Felight, a brand new lightweight cat litter product featuring a “unique Stayfresh system”. The product will go on sale early 2013, following an exclusive in Tesco’s from November 2012.

FelightManufactured and packed in the UK, a new 10L pack of Felight weighs in at just 3kg (2kg lighter than market leader Catsan). Felight is also light on your wallet, a 10L costs just £4.49. Cat owners will be able to make further savings with strong promotional support throughout the year, including half price offers.

As well as cost savings, Felight also features the “unique Stayfresh system”, which the company says “locks in odours and absorbs moisture“.

The bright pink packaging will give Felight considerable standout on shelf and also an anti-bacterial Felight litter freshener will be available.

Bob Martin is putting considerable marketing support behind the product launch, with TV and PR campaigns planned for 2013. The cat litter category has not seen any significant marketing support in recent years and Bob Martin is confident that Felight can gain significant market share in the first year.

View your activity >

Leave a Reply

Be the First to Comment!

Notify of
avatar

wpDiscuz