Intervet/Schering-Plough Animal Health has been found in breach of theNOAH code on promotion, relating to the promotion of Porcilis.
The company was found in breach of four items under complaint at the NOAH Code of Practice Committee on August 7.
The Committee, chaired by Guy Tritton, considered that the promotional items contained in a technical brochure distributed at a symposium in Portugal constituted a breach of Code of Practice Clause 4.6 in that “all information must be presented so as to promote the correct use of medicines” and Clause 4.7 in that “promotions must not be inconsistent with the SPC”.
The four items under complaint included:
- “…and officially registered label claims were granted for …1 x 2 ml dose scheme”;
- A graph entitled “Porcilis PCV once”;
- “A single dose of Porcilis PCV”; and
- “…measured after a single vaccination”.
According to the committee, single dose administration was inconsistent with the product’s Europe-wide SPC and the inclusion of this claim was, therefore, inconsistent with the product’s Marketing Authorisation.
The UK member company voluntarily invited a significant percentage of UK veterinary consultants in the pig sector to the European launch and they were not advised of this off-label claim at the time. Its own UK launch was some three months later, without the inconsistent claim.
NOAH encourages those interested in finding out more to read the full details of the committee’s rulings on the NOAH website at www.noah.co.uk/code. The full report of this particular case will be available shortly.