Pet insurer Petplan has won an industry award for its social media work in support of UK animal charities.

Pet insurer Petplan has won an industry award for its social media work in support of UK animal charities.

Petplan's Like & Donate campaign wins Insurance Times awardThe company has received an Insurance Times Tech Award for the Best Use of Social Media for its “Like & Donate campaign” in support of Dogs Trust and Cats Protection.

Petplan is encouraging animal lovers to “like” its Facebook page, then donating one pouch of dog or cat food to the two charities for every like it gets.

So far, the initiative has resulted in more than 48,000 food pouches being donated to the charities with Cats Protection receiving more than 29,000 “likes” and the Dogs Trust gaining 19,500.  

Petplan’s head of marketing Isabella von Mesterhazy said: “We are delighted our Like & Donate campaign has been awarded Best Use of Social Media. At Petplan we work with more than 1,700 animal charities and our Like & Donate campaign has further helped to support the fantastic work of both the Dogs Trust and Cats Protection in rehoming dogs and cats across the UK.”

For more information about the Like & Donate programme, visit www.petplan.co.uk or take part at www.facebook.co.uk/Petplan

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