A campaign highlighting the importance of vaccinating cats in the UK has reached more than 2.5 million people in eight weeks.

social asset
One of the social assets created for Merial’s Viral Cats campaign.

Merial Animal Health launched the Viral Cats campaign in July using Facebook to share specially created GIFs, encouraging people to speak to their vet about their cat’s health.

A website (viralcats.co.uk) was created as a campaign hub, containing vaccination information and useful tools, such as a “risk checker” quiz to quickly and easily assess if a cat may require vaccination.

Mission accomplished

Merial’s vet channel marketing manager Claire Edmunds said: ‘‘We set out on a mission to educate one million people and are thrilled to have smashed this milestone and seen an increase in the number of owners visiting their vet to discuss vaccinations.

“A big thank you to all practices who were involved.”

Time remains to spread the message and create awareness of the importance of vaccinations, Merial said. This can be done by using the assets on your social media channels, liking the Viral Cats Facebook page and downloading the Give Them Just What they Need guide from http://practicesupport.merial.co.uk


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