A social media campaign has been launched to raise awareness of travel sickness in dogs and make owners aware of the solutions available to them.

The campaign aims to educate dog owners about travel sickness.

The “Non-stop Travel Fun” campaign by animal health company Zoetis explains why dogs suffer from motion sickness and provides tips on how to make the journey more comfortable.

Top tips include keeping windows slightly open; taking regular breaks and seeking veterinary advice beforehand. The campaign will feature a dog travel fun Facebook page, Twitter chats, blog posts and infographics.

Owners will be encouraged to take part in a quiz to identify their dog’s travel personality and invited to send in video clips of their travelling dogs to win a weekend away at a dog-friendly destination.

All the materials will be available for vet practices to run their own social media campaigns on travel sickness and how to avoid it, so practices can engage with their client base and inform them about treatments such as Cerenia from Zoetis.

Cerenia marketing manager Stephanie Smith said: “Travel sickness can be caused by any form of transport and occur in dogs of all ages, but puppies are more susceptible. Despite the scale of the problem we know dog owners won’t necessarily ask their vets for help so the aim of our non-stop travel fun campaign is to encourage people to do just that. “Our research shows 90% of dog owners find travelling with their pet more enjoyable after using Cerenia and 89% would be likely to use it again after just one use.”

Cerenia is the only antiemetic tablet licensed to use in the prevention of vomiting induced by motion sickness in dogs aged 16 weeks or older.

For more information visit: www.zoetis.com

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