CVS is celebrating a landmark after membership of its client loyalty scheme topped 200,000.

Receptionist Louise Crawford, Sheri Miller with Mowgli and VN Sara Woods.

The Healthy Pet Club (HPC) is now the biggest veterinary loyalty scheme in the UK after hitting the landmark when Sheri Miller from Lowestoft, Suffolk signed up her Labrador retriever, Mowgli, at The Veterinary Hospital in Lowestoft on March 11.

She was delighted to become the 200,000th member and was awarded a year’s free membership.

She said: “The HPC has proved very good value for money. It gives me peace of mind knowing through my monthly payments, Mowgli’s flea and worm treatments and vaccinations are all covered.”

Barry Brackner
, commercial and marketing director at CVS, added: “With the market for veterinary services so competitive, clients are looking for value and will soon move elsewhere if they don’t feel they are getting it.

“This makes a loyalty scheme increasingly a ‘must-have’ for practices and our Healthy Pet Club is certainly achieving its goals, both in terms of building revenue and improving the welfare of our clients’ pets.

“Word seems to be spreading about the HPC because many of our new members tell us they are joining following a recommendation from a friend, and this is particularly satisfying.

“Reaching the 200,000 membership mark is exciting, but we have no intention of standing still and are constantly looking at new ways to develop the HPC.”

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