Ceva Animal Health will be bolstering its spring TV advertising campaign for Feliway with the addition of a “ground-breaking” campaign across the London Underground.
Ceva Animal Health will be bolstering its spring TV advertising campaign for Feliway with the addition of a ground-breaking campaign across the London Underground to help extend its reach to light TV viewers.
Following the success of last year’s TV advert, which saw Ceva’s “That Purple Cat” and “Dap the Dog” being seen by more than 11 million people, Feliway’s spring campaign will once more feature the brand’s popular “That Purple Cat” character.
Highlighting stress related feline behaviour problems and encouraging cat owners to talk to their vet about Feliway, the advertisement will appear on major channels such as ITV2, E4, More4 and Channel 4 (London only) from February 14 until March 27 and it will also be running on 50 high impact TV screens on the London Underground.
With the Feliway advert appearing on platform screens in HD from February 28 until March 13 and from April 18 to May 1, it will not only reach more than 1.2 million commuters, but will also be seen by millions on one of the busiest days of the year on the Underground, the Royal wedding of Prince William and Catherine Middleton.
Julia Wood, product manager at Ceva Animal Health, said: “By extending our advertising campaign across the London Underground we are complementing our TV campaign and targeting commuters with busy lifestyles who spend little time watching TV during a unique point in their day.”
To support the campaign, Ceva will be offering veterinary practices free merchandising material including client leaflets, double sided A3 posters and A5 window stickers.
A range of offers are also available for free mini merchandisers and digital photo frames in return for purchasing product. In addition, Ceva is running a prize draw for £250 worth of Champneys Spa vouchers for that “purrfect” pampering session.
For more information, contact your Ceva account manager or call 01494 781510.