Rabbit Awareness Week 2011, which hops off on May 23 this year, is to focus on the emotional well-being of rabbits and is encouraging vet practices to sign up to the free rabbit health check initiative.

Rabbit Awareness Week (RAW) 2011, which hops off on May 23 this year, is to focus on the emotional well-being of rabbits and is encouraging vet practices to sign up to the free rabbit health check initiative.

Organisers are also calling on the pet retail trade to support this years awareness campaign, and are urging them to run their own events and promotions to raise awareness of the issues and direct pet owners to participating clinics for free rabbit health checks.

Rabbit Awareness Week 2011 will focus on the emotional well-being of Britain's third most popular pet.The 2011 event will see a mass PR, advertising and marketing campaign with backing from Burgess Excel and RAW partners, including Panacur Rabbit, Petplan, RSPCA, PSDA, The Blue Cross, Wood Green Animal Shelters and RWAF (Rabbit Welfare Association & Fund), which are the driving forces behind the RAW 2011 initiative.

Naomi Chatterley, marketing manager at Burgess Excel, said: “Following the success of last year’s event, our aim is to create an even bigger success in 2011. This May, the focus is on raising awareness of rabbits’ emotional welfare needs by encouraging owners to consider their rabbit’s mental and emotional health.

“Rabbits that are not stimulated both mentally and physically tend to develop behavioral problems such as fur plucking, depression or severe aggression. Our sole aim is to educate owners about responsible rabbit ownership and improve the wellbeing of Britain’s third most popular pet.”
 
If you are interested in raising awareness and supporting RAW in 2011 please visit www.rabbitawarenessweek.co.uk to order your free support kit and register your event.

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