Elanco Animal Health has announced the decision to unify its business units under one brand and will now utilise the blue logo used by its food animal divisions.
Elanco will now use its blue logo across all divisions.
Elanco’s companion animal health division previously used the red Elanco logo – an acknowledgement of Elanco’s parent company Eli Lilly and a brand familiar to companion animal vets and pet owners in the US.
However, in an effort to be recognised as a single global animal health company, leading the way
in delivering innovation and value to its customers.
The company claims this unification will also make it easier for veterinary professionals to recognise Elanco and facilitate access to products, technical support and services.
It was under the red brand that Elanco entered the European companion animal health market in late 2010, introducing R&D innovations to the marketplace, including Comfortis chewable tablets for dogs and cats, Recuvyra transdermal solution for dogs and, most recently, Trifexis chewable tablets for dogs.