Elanco, a division of Eli Lilly and Company, has launched into the UK companion animal market with a pledge to listen to vets and provide a highly personalised level of support to them.

Elanco, a division of Eli Lilly and Company, has launched into the UK companion animal market with a pledge to listen to vets and provide a highly personalised level of support to them.  
 
Tina Hunt, business unit director, Companion Animals, Elanco UKThe company, already a leader in the livestock, pig and poultry sectors, will initially offer recognised brands such as equine vaccines from the Duvaxyn range, Felocell vaccine for cats and equine wormer Strongid P.  It is also developing a range of innovative new products designed to address the unmet needs of companion animals, the first of which are expected to be launched during 2011.
 
Glasgow Vet School graduate Tina Hunt, formerly veterinary business director at Fort Dodge UK, has been appointed with a remit to build the Elanco Companion Animal Health organisation in the UK. Reporting to Jannes Nijland, director Elanco Western Europe, she will spearhead the company’s growth and relationship building with veterinary practices across the country.
 
Other early appointments made during the company’s recruitment drive to secure a dedicated team of sales, marketing and technical personnel include Rob Long and Matthew Rowe. Both are highly experienced companion animal veterinary health industry professionals and have previously worked with Hunt.
 
Matthew Rowe, product manager, Companion Animals, Elanco UKMrs Hunt said: “Recent changes in the animal health sector make it an exciting time to be launching a new companion animal brand. The opportunity to be in at the start and to shape a completely new business from scratch was too good to miss. My team shares a passion to combine the best of our experience with new approaches and new ways of working which are more closely attuned to what vets actually want. This means doing things differently and this is a challenge we relish.
 
We seek a genuine partnership with the profession and look forward to building close, individual relationships with vets and practices, helping them to enable companion animals to live longer, healthier and higher quality lives. While we’re a newcomer in this sector, we benefit from the track record and resources available to Elanco, the fifth largest animal company in the world. We’re determined to make Elanco Companion Animal Health a trusted and valued partner to vets working in companion animal practice.”

For further information on Elanco, visit www.elancopet.com or email elancoCAH.uk@lilly.com

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