Simon Archibald has been appointed chief operations officer at Easipetcare, with the task of spearheading growth.
Mr Archibald will report to chief executive officer Judy Walker, who launched the business in 2010 to offer the highest standards of veterinary care at affordable prices.
Easipetcare has seven practices across the Midlands and South East, and runs vaccination clinics at RSPCA branches in Rushden, Northamptonshire and South London.
Mrs Walker said: “We work every day to deliver a consistently high level of care while keeping our prices affordable. Our growth shows pet owners like our approach and we have ambitious plans to build the business over the next few years and become a major force in the veterinary industry.
“During his career, Simon has overseen the development of more than 100 surgeries, both established and new. His experience and expertise will be invaluable to us as we move ahead with this exciting phase of growth.”
Mr Archibald added: “I’m delighted to be joining Easipetcare and impressed at the level of care and service being delivered by the surgery teams. They truly live the company’s values of offering excellent pet care at a value price that supports responsible pet ownership.”