Media vet Marc Abraham launched a brand new campaign on Mother’s Day to help the British public choose a healthy happy puppy and stop demand for unhealthy farmed ones.

Celebrity vet Marc Abraham launched a brand new campaign on Mother’s Day to help the British public choose a healthy happy puppy and stop demand for unhealthy farmed ones.

TOWIE's Lydia Bright, TV vet Marc Abraham, rescue pup Lila and Debbie Bright.Launched with the support of celebrity mum and daughter Debbie and Lydia Bright from “The Only Way is Essex”, the campaign asks that anyone buying a puppy ask one simple question: WHERE’S MUM?

Marc said: “Puppies depend heavily on their mums in the early weeks of life, not just for milk but also for developing their socialisation skills which help set them up for life.

“If the breeder or puppy’s seller can’t or won’t show you the puppy with its mother, then you should suspect the puppy was born on a puppy farm and go elsewhere, such as a responsible breeder or rescue shelter.”

“By inviting celebrities to take part in “Where’s Mum?” it’s hoped that the message about how to get a dog responsibly and ethically will get across to the exact celebrity influenced public that continue to buy these diseased farmed pups without knowing and help put an end to this cruel puppy farming industry.”

The “Where’s Mum?” campaign says you should only buy a puppy if:PupAid 2012

  • You can see puppy interacting with mum;
  • The breeder is recommended by The Kennel Club (preferably an assured breeder); or
  • The rescue centre is a registered charity.

Alternately, you should be suspicious that a puppy is farmed if:

  • Mum isn’t there (she’s probably miles away on a puppy farm);
  • You’re told that mum is at the vet, has been run over, is sick (or is basically anywhere else but with the puppies);
  • The asking price is either very cheap (£100-£350) or very expensive (£2,000-£7,000);
  • The puppy is being sold in a pet shop or garden centre;
  • The puppy is sold from website, Friday Ad, motorway service station, pub, etc;
  • You’re offered free delivery.

The “Where’s Mum?” campaign launched on Mother’s Day (March 18, 2012) and will run all summer with various celebrities and their mums (and dogs) raising awareness until Pup Aid puppy farming awareness day in London on Saturday September 8, 2012.

 

  • For more details about “Where’s Mum?” And Pup Aid 2012 visit www.pupaid.org
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