Welfare charity Blue Cross has created the first ever donation-powered Christmas tree to help homeless pets.
The 12ft decoration has been strewn with fairy lights that will only illuminate in response to donations. One light will be switched on for every 50 donations sent via the post.
Action on Pity
The Blue Cross hopes the whole tree will glowing by 24 December, meaning 7,500 donations will have been received.
The fund-raiser is part of the charity’s Action on Pity campaign that encourages the public to take action on homeless pets rather than just feel pity for them.
- Donations can be made via cash or cheque to Blue Cross, Shilton Road, Burford, OXON, OX18 4PF.