Animal health company Zoetis unveiled its Centre for Digital Innovation (CDI) at a reception at the House of Lords yesterday (March 19, 2015).

Members of the Zoetis CDI team.

The centre, in Shoreditch in the heart of London’s Tech City, will create digital products that enable data-driven decision making to enhance precision farming and improve animal well-being for livestock and pets.

Hosted by Lord Sandy Trees, the event was attended by industry representatives and those with an interest in the success of UK farming, including some of the large supermarket chains.

The production of high-quality food for an expanding population in a world of finite resources has put precision farming firmly on the centre’s agenda.

Zoetis aims to create a digital health record for every UK livestock animal. The first products in the digital pipeline include a new app that can detect and monitor information on a cow’s lameness and a device that provides real-time monitoring of growth and weight gain in a pig herd using non-intrusive visual imaging.

For pets, the use of personalised health care through advanced digital solutions could significantly improve well-being and enhance their interaction with their owners and vets.

Zoetis has built a new digital ecosystem for vets that includes a mobile app – PetDialog – to help better connect owners with their pet and vet.

CDI director Ned Flaxman said Zoetis believed the need for complementary strategic partnerships was essential.

“Through our alliances group we work actively in establishing the appropriate University and industry collaborations that will enable our CDI specialists to develop together the most comprehensive and valued digital solutions for our animals,” he said.

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